Does Google Ads Have an Affiliate Program?

Think you can earn commissions from a Google Ads affiliate program? The answer might surprise you. While Google Ads doesn’t have a traditional affiliate model, there’s still a way to make money with their referral program. Here’s what you need to know before you miss out!

Alex Goldberg

Alex is an entrepreneur with 10+ years of marketing experience. He bootstrapped a portfolio of affiliate sites to 7-figure profit. Today he advises brands, founders, and marketers on affiliate, SEO and paid media arbitrage.

Alex Goldberg

When it comes to online advertising and affiliate marketing, Google is one of the biggest players in the industry. Many marketers wonder whether Google itself has an affiliate program and if they can earn commissions by referring users to Google Ads or other Google services.

Affiliate marketing has become a lucrative way to monetize content, where businesses reward individuals for driving traffic or sales through unique referral links. But does Google offer a dedicated affiliate program for Google Ads? Or are there alternative ways to earn as an affiliate with Google?

In this article, we’ll explore Google’s affiliate and referral programs, how they work, and whether Google Ads can be used effectively for affiliate marketing.

Many people assume that Google Ads has an affiliate program that pays commissions for referrals, but the answer is no—Google Ads does not have a traditional affiliate program. However, Google does offer a referral program that allows users to earn $250 in ad credit for each new advertiser they bring to the platform.

This initiative is designed to encourage users to introduce businesses to Google Ads, helping both the referrer and the new advertiser benefit from paid advertising.

Step 1: Sign Up for the Referral Program

To participate, you'll need to register for Google’s referral program (if available in your country).

Step 2: Get Your Unique Referral Link

Once you’re approved, Google provides a unique referral link that you can share with potential new advertisers.

Step 3: Share Your Link With Businesses

You can promote your referral link through email, social media, or directly to business owners looking to expand their reach with Google Ads.

Step 4: Earn $250 in Ad Credit

When a referred advertiser spends at least $1 on Google Ads, you’ll receive $250 in Google Ads credit in your account.

How the Google Ads Referral Program Works

Who Can Benefit From This Referral Program?

Does Google Ads Have a Referral Program?

If you know someone who would benefit from Google Ads, you can refer them and receive ad credit when they start advertising. Here’s how it works:

This program is perfect for:

Marketers & Agencies

Digital marketers who help businesses set up advertising campaigns.

Business Owners

Entrepreneurs who want to refer Google Ads to their network and get free ad credits in return.

Freelancers & Consultants

Those who guide businesses on marketing strategies and can encourage them to use Google Ads.

Important Considerations

Ad Credits Only, No Cash Payouts

This is not a commission-based affiliate program. The $250 reward comes in the form of ad credits, not cash.

Referral Program Availability

Google’s referral offers can vary by country, so check if the program is available in your region.

Limited Time to Use Credits

The ad credits might have an expiration date, so be sure to use them promptly.

Finding the Right Advertisers to Refer

Not every business is an ideal candidate for Google Ads. Focus on referring businesses that can truly benefit from online advertising, such as:

Local businesses looking to expand their digital presence.
Startups and e-commerce brands aiming for higher visibility.
Companies with a marketing budget but no existing Google Ads strategy.

Effective Ways to Share Your Referral Link

Getting referrals requires strategic outreach. Here are some proven methods:
✅ Email Outreach: Craft personalized emails showcasing the benefits of Google Ads with case studies or personal success stories.
✅ Social Media Promotion: Share your referral link on LinkedIn, Twitter, and Facebook, along with engaging content about Google Ads advantages.
✅ Industry Events & Meetups: Network with business owners and marketers and introduce them to Google Ads in person.

Making the Most of Your $250 Ad Credit

Once you earn your Google Ads credit, use it wisely with these strategies:
📌 Targeted Campaigns: Focus on specific audiences and keywords to get the best ROI.
📌 A/B Testing: Experiment with different ad creatives, copy, and targeting to find what works best.
📌 Remarketing Strategies: Re-engage visitors who previously interacted with your website to increase conversions.

Maximizing Your Google Ads Referral Rewards

Earning $250 in ad credits per referral is a great opportunity. To make the most of it, focus on referring the right businesses, using effective outreach strategies, and optimizing your ad credits for maximum impact.

Other Google's Affiliate Program Offerings

While Google doesn’t have a dedicated affiliate program for Google Ads, but it does offer affiliate and referral programs for some of its products. If you’re looking to earn commissions through Google, here are two key programs you can explore:

Google Workspace (formerly G Suite) provides tools like Gmail, Drive, Docs, and Meet for businesses. Through the Google Workspace Affiliate Program, marketers can earn commissions by referring new customers to these services.

How It Works: Affiliates get a unique referral link to promote Google Workspace. When a user signs up through the link and becomes a paid subscriber, the affiliate earns a commission.
Commission Structure: The payout varies based on the plan and region, but affiliates can earn a percentage of the first-year subscription revenue.
Who Can Join? Anyone with an audience interested in productivity tools—such as business owners, content creators, and tech influencers—can apply.
How to Sign Up: Affiliates can apply through Google’s official referral program page, where they get access to marketing materials and tracking tools.

Google Workspace Affiliate Program

For those targeting developers, businesses, and IT professionals, the Google Cloud Affiliate Program offers a way to earn commissions by referring users to Google’s cloud computing solutions.

How It Works: Similar to the Workspace program, affiliates receive referral links to promote Google Cloud services like computing, storage, and machine learning tools.
Earnings Potential: Affiliates typically earn commissions on new customer sign-ups. The exact structure depends on the region and services promoted.
Ideal for: Tech bloggers, cloud computing consultants, and IT service providers.
Joining the Program: Applicants need to register through Google’s partner network and meet certain eligibility criteria.

Google Cloud Affiliate Program

Final Thoughts

While Google Ads does not have a traditional affiliate program, it does offer a referral program that rewards users with $250 in ad credits for bringing in new advertisers. This initiative is a great way to earn free advertising budget while helping businesses explore the power of Google Ads.

For those looking to monetize their influence through Google, programs like Google Workspace and Google Cloud’s affiliate programs provide direct commission opportunities. Meanwhile, Google Ads can still be leveraged effectively for affiliate marketing, as long as you follow Google’s advertising policies and best practices.

If you’re considering using Google Ads for affiliate marketing or referring others to the platform, make sure to stay updated on Google’s terms and eligibility requirements to maximize your benefits.