Here are recent examples of brands leveraging third-party endorsements to dramatically improve acquisition cost

Case Studies

SEM conquesting

To help Hims stand out in a crowded hair loss market, we launched a strategic SEM conquesting campaign targeting high-intent comparison keywords like “vs” and “best.” Instead of driving traffic directly to Hims, we routed clicks through a third-party review site, positioning Hims as the top-rated option and building trust through independent validation. This affiliate-led approach cut customer acquisition costs by ~50%, boosted ROAS 1.5x, and delivered up to 285 new customers in a single month—proving that leveraging trusted partners can turn unprofitable keywords into growth channels.

More SEM conquesting

ReviewClinic helped Chuga stand out from competitors as their #1 rec for Shilajit via Google Ads. With average AOV consistently higher than CPA, ROI is ~4x when considering LTV.

DietSmoke saw 4.2x ROAS over 3 months by leveraging ReviewClinic’s handles on Meta. Even after ramping spend to $25k per month, driving paid traffic to our review article boosted conversion and lowered CAC by almost 20%. View the full case study here.