Case Studies

To help Hims stand out in a crowded men’s hair loss market, we launched a strategic SEM conquesting campaign using high-intent comparison keywords like “vs” and “best.” Instead of driving traffic directly to Hims, we routed clicks through a third-party review site, positioning Hims as the top-rated option and building trust through independent validation. This affiliate-led approach cut customer acquisition costs by ~50%, boosted ROAS, and delivered up to 285 new customers in a single month—proving that leveraging trusted partners can turn unprofitable keywords into growth channels.